Fan-brew for football clubs

Your crest.

Your colours.

Your beer.

Custom-labeled beer for football clubs and fan groups across Europe. Your badge on a bottle, sorted from five cases up.

5 casesminimum order
EU-compliantlabel standard
Full customcrest and colours
Terrace-ready
Football supporters holding up custom-labeled Loyal Pour beer bottles together, mid-toast on the terrace

Custom club beer. Five cases from the first order. Your badge on a bottle.

Club cases and kegs

Pick your format.

Five cases minimum. Europe-wide delivery. Your label, your rules.

Custom Club Case
€72.00

Custom Club Case

€72.00

Your badge on 24 bottles. Five-case minimum. Ready to sell.

Club Partnership Pack
€650.00

Club Partnership Pack

€650.00

Ten cases, full label design, EU compliance handled. Your first branded beer, done.

Matchday Activation Keg
€180.00

Matchday Activation Keg

€180.00

30 litres of your brand on draught. Built for the bar, not the shelf.

Low/No-Alcohol Case
€78.00

Low/No-Alcohol Case

€78.00

Same label, 0.5% or 0.0%. Clears venue and stadium restrictions.

LTD
€84.00

Fan Group Seasonal Drop

€84.00

Limited-edition case for a fixture, cup run, or anniversary. Made to be collected.

Not sure which format fits your club?

Talk to us
Why Loyal Pour

Three things every club needs from a brewery partner.

Your Label

Your crest, your colours, your beer.

Full custom artwork printed directly on the bottle — crest, kit colours, sponsor mark, whatever you need.

No generic label, no shared design. Every bottle is unmistakably yours.

1
EU-Compliant

Legal in every market we work in.

Loyal Pour handles artwork to EU labelling standard, plus a compliance checklist for your home country.

One revision round is included. You do not need a regulatory lawyer to get started.

2
Fan-Group Fast

Built for the long tail of football.

Minimum order is five cases — 120 bottles. That is sized for fan groups, supporters' clubs, and smaller outfits, not stadium-scale procurement.

Order cases, a partnership pack, a keg, or a seasonal drop. All five products are ready to ship.

3
Football supporters in team jerseys raising custom-labeled bottles on a stadium terrace
Low/No Alcohol

Stadiums with restrictions? Sorted.

The 0.5% ABV and 0.0% ABV case carries the same full custom label as the standard beer.

Fewer labelling obligations, and cleared for venues where alcohol advertising is restricted. The right product for the away end and the family stand.

€78.00per 24-bottle caseMin. 5 cases

The full range.

Five products. One brewery partner. Every format your club could need.

Custom Club Case

€72.00

24 x 330ml bottles. Min. 5 cases. €3.00 per bottle.

Club Partnership Pack

€650.00

10 cases + label design included. €2.71 per bottle.

Matchday Activation Keg

€180.00

30L draught keg with custom tap badge and keg sleeve.

Low/No-Alcohol Case

€78.00

0.5% or 0.0% ABV. Same full custom label.

Fan Group Seasonal Drop

€84.00

Limited edition for a fixture, cup run, or anniversary.

Got questions

What clubs ask before ordering

Six real answers. No fluff. If yours is not here, use the contact form below.

Still got questions? Drop us a line.

Get in touch

Ready to put your badge on a beer?

Tell us about your club. We'll come back within one working day.

Loyal Pour — Club Inquiry

Or email us directly at loyal-pour@sogoodmail.co

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